Roger Moores Persuaders car in the limelight

JonathanMay 30, 2014

He may never have driven an Aston Martin during his tenure as Jamed Bond, but Roger Moore was certainly familiar with the manufacturer's vehicles, particualrly the DBS, which was his character's car of choice in the hit '70s show the Persuaders.

Now, that very same car is set to be cast in the limelight, when the 1970 Aston Martin DBS has its first official outing since Bonhams’ mono-marque sale earlier this month, where it set a new world record as the most expensive DBS ever sold at auction.

This unique car will be featured at the Salute to Style at The Hurlingham Club, a new event being held from July 16th to 19th, which will celebrate the best classic masterpieces in the racing world.

The event will also feature a ‘Pit Lane’ area, as well as a display of automotive design, art, music, food and wines from all over the world, though Persuaders fans are sure to view the DBS as the marquee attraction.

Since its first screening, the Persuaders has enjoyed international acclaim, with much affection directed towards its stars Roger Moore, as Lord Brett Sinclair, and Tony Curtis, as Danny Wilde. 

The series was perhaps just as famous for the motoring icons featured, with Aston Martin providing Moore with the DBS, and Ferrari supplying Curtis with the Ferrari Dino 246 GT.

The most iconic of the two was undoubtedly the DBS, which featured in virtually all the episodes in the series, and subsequently earned a special place in the hearts of both car enthusiasts and budding collectors at the time.

New owner, solicitor, and Aston enthusiast Jeremy Levison said he was not surprised by the amount of interest drawn by the DBS at auction, and is looking forward to unveiling his purchase at Salute to Style at The Hurlingham Club.

He concluded: "Quite apart from being a sensational car, it epitomises British style in one of the most famous TV series of all time."


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