{"id":5872,"date":"2026-08-27T15:07:13","date_gmt":"2026-08-27T15:07:13","guid":{"rendered":"https:\/\/www.ukcarline.co.uk\/news\/?p=5872"},"modified":"2026-08-27T15:07:15","modified_gmt":"2026-08-27T15:07:15","slug":"cupra-one-of-the-most-exciting-brands-of-2026","status":"publish","type":"post","link":"https:\/\/www.ukcarline.co.uk\/news\/cupra-one-of-the-most-exciting-brands-of-2026\/","title":{"rendered":"CUPRA: One of the Most Exciting Brands of 2026"},"content":{"rendered":"\n<!--\nUK Carline - CUPRA brand story article\nPaste everything in this file into ONE WordPress Custom HTML block.\n\nWordPress post title:\nCUPRA: One of the most exciting brands of 2026\n-->\n\n<style>\n  .ukc-cupra,\n  .ukc-cupra * {\n    box-sizing: border-box !important;\n  }\n\n  .ukc-cupra {\n    --ukc-navy: #0b1c38;\n    --ukc-navy-2: #142d50;\n    --ukc-red: #de2227;\n    --ukc-text: #263244;\n    --ukc-muted: #667085;\n    --ukc-soft: #f5f7fa;\n    --ukc-line: #dfe5ec;\n    --ukc-white: #ffffff;\n    display: block !important;\n    position: static !important;\n    width: 100% !important;\n    max-width: 1040px !important;\n    margin: 0 auto !important;\n    padding: 24px 20px 72px !important;\n    color: var(--ukc-text) !important;\n    font-family: inherit !important;\n  }\n\n  .ukc-cupra p {\n    margin: 0 0 18px !important;\n    color: var(--ukc-text) !important;\n    font-size: 17px !important;\n    line-height: 1.72 !important;\n  }\n\n  .ukc-cupra a {\n    text-decoration: none !important;\n  }\n\n  .ukc-cupra .ukc-cupra-inline-link {\n    color: var(--ukc-navy) !important;\n    font-weight: 700 !important;\n    text-decoration: underline !important;\n    text-decoration-color: rgba(11, 28, 56, .28) !important;\n    text-decoration-thickness: 1px !important;\n    text-underline-offset: 3px !important;\n  }\n\n  .ukc-cupra .ukc-cupra-inline-link:hover {\n    color: var(--ukc-red) !important;\n    text-decoration-color: var(--ukc-red) !important;\n  }\n\n  \/* HERO *\/\n\n  .ukc-cupra-hero {\n    position: relative !important;\n    overflow: hidden !important;\n    display: grid !important;\n    grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr) !important;\n    gap: 34px !important;\n    align-items: center !important;\n    width: 100% !important;\n    margin: 0 0 28px !important;\n    padding: 38px !important;\n    background: #f4f7fa !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-radius: 22px !important;\n    box-shadow: 0 18px 42px rgba(11, 28, 56, .10) !important;\n  }\n\n  .ukc-cupra-kicker {\n    display: inline-flex !important;\n    align-items: center !important;\n    gap: 8px !important;\n    margin: 0 0 16px !important;\n    padding: 8px 12px !important;\n    color: var(--ukc-navy) !important;\n    background: #fff !important;\n    border: 1px solid #d6dee8 !important;\n    border-radius: 999px !important;\n    font-size: 12px !important;\n    font-weight: 800 !important;\n    letter-spacing: .08em !important;\n    line-height: 1.2 !important;\n    text-transform: uppercase !important;\n  }\n\n  .ukc-cupra-kicker::before {\n    content: \"\" !important;\n    width: 8px !important;\n    height: 8px !important;\n    flex: 0 0 8px !important;\n    border-radius: 50% !important;\n    background: var(--ukc-red) !important;\n  }\n\n  .ukc-cupra-hero h2 {\n    margin: 0 0 18px !important;\n    padding: 0 !important;\n    color: var(--ukc-navy) !important;\n    font-size: 46px !important;\n    font-weight: 800 !important;\n    font-style: italic !important;\n    letter-spacing: -.035em !important;\n    line-height: 1.04 !important;\n  }\n\n  .ukc-cupra-hero-copy > p {\n    max-width: 570px !important;\n    margin-bottom: 24px !important;\n    font-size: 17px !important;\n    line-height: 1.65 !important;\n  }\n\n  .ukc-cupra-hero-stats {\n    display: grid !important;\n    grid-template-columns: repeat(3, minmax(0, 1fr)) !important;\n    gap: 9px !important;\n    margin: 0 !important;\n  }\n\n  .ukc-cupra-hero-stat {\n    min-width: 0 !important;\n    padding: 13px 12px !important;\n    background: #fff !important;\n    border: 1px solid #d9e1ea !important;\n    border-radius: 11px !important;\n    box-shadow: 0 7px 18px rgba(11, 28, 56, .05) !important;\n  }\n\n  .ukc-cupra-hero-stat strong,\n  .ukc-cupra-hero-stat span {\n    display: block !important;\n  }\n\n  .ukc-cupra-hero-stat strong {\n    margin-bottom: 4px !important;\n    color: var(--ukc-navy) !important;\n    font-size: 16px !important;\n    font-weight: 800 !important;\n    line-height: 1.2 !important;\n  }\n\n  .ukc-cupra-hero-stat span {\n    color: var(--ukc-muted) !important;\n    font-size: 11px !important;\n    line-height: 1.35 !important;\n  }\n\n  .ukc-cupra-hero-media {\n    overflow: hidden !important;\n    width: 100% !important;\n    aspect-ratio: 16 \/ 10 !important;\n    border-radius: 16px !important;\n    background: #e9eef4 !important;\n    box-shadow: 0 16px 34px rgba(11, 28, 56, .13) !important;\n  }\n\n  .ukc-cupra-hero-media img {\n    display: block !important;\n    width: 100% !important;\n    height: 100% !important;\n    margin: 0 !important;\n    object-fit: cover !important;\n    object-position: center !important;\n  }\n\n  \/* INTRO *\/\n\n  .ukc-cupra-intro {\n    margin: 0 0 28px !important;\n    padding: 30px 34px !important;\n    background: var(--ukc-soft) !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-left: 5px solid var(--ukc-red) !important;\n    border-radius: 16px !important;\n  }\n\n  .ukc-cupra-intro .ukc-cupra-lead {\n    margin-bottom: 18px !important;\n    color: var(--ukc-navy) !important;\n    font-size: 21px !important;\n    font-weight: 800 !important;\n    font-style: italic !important;\n    line-height: 1.48 !important;\n  }\n\n  \/* NAV *\/\n\n  .ukc-cupra-nav {\n    display: flex !important;\n    flex-wrap: wrap !important;\n    gap: 10px !important;\n    width: 100% !important;\n    margin: 0 0 32px !important;\n    padding: 0 !important;\n  }\n\n  .ukc-cupra-nav a {\n    display: inline-flex !important;\n    align-items: center !important;\n    min-height: 40px !important;\n    padding: 9px 15px !important;\n    color: var(--ukc-navy) !important;\n    background: #fff !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-radius: 999px !important;\n    font-size: 14px !important;\n    font-weight: 800 !important;\n    line-height: 1.2 !important;\n    transition: .2s ease !important;\n  }\n\n  .ukc-cupra-nav a:hover {\n    color: #fff !important;\n    background: var(--ukc-navy) !important;\n    border-color: var(--ukc-navy) !important;\n  }\n\n  \/* GENERAL SECTIONS *\/\n\n  .ukc-cupra-section {\n    width: 100% !important;\n    padding: 50px 0 !important;\n    border-top: 1px solid var(--ukc-line) !important;\n    scroll-margin-top: 100px !important;\n  }\n\n  .ukc-cupra-eyebrow {\n    display: block !important;\n    margin: 0 0 8px !important;\n    color: var(--ukc-red) !important;\n    font-size: 13px !important;\n    font-weight: 800 !important;\n    letter-spacing: .1em !important;\n    line-height: 1.3 !important;\n    text-transform: uppercase !important;\n  }\n\n  .ukc-cupra h2,\n  .ukc-cupra h3 {\n    color: var(--ukc-navy) !important;\n  }\n\n  .ukc-cupra-section-head {\n    max-width: 860px !important;\n    margin: 0 0 28px !important;\n  }\n\n  .ukc-cupra-section-head h2,\n  .ukc-cupra-section > h2 {\n    margin: 0 0 18px !important;\n    color: var(--ukc-navy) !important;\n    font-size: 40px !important;\n    font-weight: 800 !important;\n    letter-spacing: -.025em !important;\n    line-height: 1.1 !important;\n  }\n\n  \/* TIMELINE *\/\n\n  .ukc-cupra-timeline {\n    display: grid !important;\n    grid-template-columns: repeat(4, minmax(0, 1fr)) !important;\n    gap: 12px !important;\n    margin-top: 28px !important;\n  }\n\n  .ukc-cupra-timeline-item {\n    position: relative !important;\n    padding: 21px 18px !important;\n    overflow: hidden !important;\n    background: #fff !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-radius: 15px !important;\n  }\n\n  .ukc-cupra-timeline-item::before {\n    content: \"\" !important;\n    position: absolute !important;\n    top: 0 !important;\n    right: 0 !important;\n    left: 0 !important;\n    height: 4px !important;\n    background: var(--ukc-red) !important;\n  }\n\n  .ukc-cupra-timeline-item strong {\n    display: block !important;\n    margin: 0 0 7px !important;\n    color: var(--ukc-navy) !important;\n    font-size: 21px !important;\n    font-weight: 800 !important;\n    line-height: 1.2 !important;\n  }\n\n  .ukc-cupra-timeline-item span {\n    display: block !important;\n    color: var(--ukc-muted) !important;\n    font-size: 13px !important;\n    line-height: 1.5 !important;\n  }\n\n  \/* SPLIT HISTORY CARD *\/\n\n  .ukc-cupra-split {\n    display: grid !important;\n    grid-template-columns: minmax(0, .92fr) minmax(0, 1.08fr) !important;\n    gap: 26px !important;\n    align-items: stretch !important;\n  }\n\n  .ukc-cupra-history-card {\n    display: flex !important;\n    flex-direction: column !important;\n    justify-content: center !important;\n    padding: 32px !important;\n    background: var(--ukc-navy) !important;\n    border-radius: 19px !important;\n  }\n\n  .ukc-cupra-history-card .ukc-cupra-eyebrow {\n    color: #ff777b !important;\n  }\n\n  .ukc-cupra-history-card strong {\n    display: block !important;\n    margin: 0 0 8px !important;\n    color: #fff !important;\n    font-size: 68px !important;\n    font-weight: 800 !important;\n    font-style: italic !important;\n    letter-spacing: -.05em !important;\n    line-height: .95 !important;\n  }\n\n  .ukc-cupra-history-card h3 {\n    margin: 0 0 14px !important;\n    color: #fff !important;\n    font-size: 26px !important;\n    font-weight: 800 !important;\n    line-height: 1.2 !important;\n  }\n\n  .ukc-cupra-history-card p {\n    margin: 0 !important;\n    color: rgba(255,255,255,.8) !important;\n    font-size: 15px !important;\n    line-height: 1.65 !important;\n  }\n\n  .ukc-cupra-image-card {\n    overflow: hidden !important;\n    min-height: 400px !important;\n    background: #e9eef4 !important;\n    border-radius: 19px !important;\n  }\n\n  .ukc-cupra-image-card img {\n    display: block !important;\n    width: 100% !important;\n    height: 100% !important;\n    min-height: 400px !important;\n    object-fit: cover !important;\n    object-position: center !important;\n  }\n\n  \/* FORMENTOR FEATURE *\/\n\n  .ukc-cupra-feature {\n    overflow: hidden !important;\n    background: #f4f7fa !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-radius: 20px !important;\n    box-shadow: 0 14px 34px rgba(11,28,56,.07) !important;\n  }\n\n  .ukc-cupra-feature-image {\n    width: 100% !important;\n    aspect-ratio: 16 \/ 7 !important;\n    overflow: hidden !important;\n    background: #e9eef4 !important;\n  }\n\n  .ukc-cupra-feature-image img {\n    display: block !important;\n    width: 100% !important;\n    height: 100% !important;\n    object-fit: cover !important;\n    object-position: center !important;\n  }\n\n  .ukc-cupra-feature-copy {\n    padding: 32px !important;\n  }\n\n  .ukc-cupra-feature-copy h3 {\n    margin: 0 0 15px !important;\n    font-size: 31px !important;\n    font-weight: 800 !important;\n    line-height: 1.15 !important;\n  }\n\n  .ukc-cupra-feature-tags {\n    display: flex !important;\n    flex-wrap: wrap !important;\n    gap: 10px !important;\n    margin-top: 21px !important;\n  }\n\n  .ukc-cupra-feature-tags span {\n    display: inline-flex !important;\n    padding: 8px 12px !important;\n    color: var(--ukc-navy) !important;\n    background: #fff !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-radius: 999px !important;\n    font-size: 13px !important;\n    font-weight: 800 !important;\n    line-height: 1.25 !important;\n  }\n\n  \/* MODEL RANGE *\/\n\n  .ukc-cupra-model-grid {\n    display: grid !important;\n    grid-template-columns: repeat(2, minmax(0, 1fr)) !important;\n    gap: 18px !important;\n    width: 100% !important;\n  }\n\n  .ukc-cupra-model {\n    position: relative !important;\n    overflow: hidden !important;\n    background: #fff !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-radius: 18px !important;\n    box-shadow: 0 10px 27px rgba(11,28,56,.06) !important;\n  }\n\n  .ukc-cupra-model:last-child {\n    grid-column: 1 \/ -1 !important;\n  }\n\n  .ukc-cupra-model-media {\n    width: 100% !important;\n    aspect-ratio: 16 \/ 9 !important;\n    overflow: hidden !important;\n    background: #e9eef4 !important;\n  }\n\n  .ukc-cupra-model:last-child .ukc-cupra-model-media {\n    aspect-ratio: 16 \/ 6 !important;\n  }\n\n  .ukc-cupra-model-media img {\n    display: block !important;\n    width: 100% !important;\n    height: 100% !important;\n    object-fit: cover !important;\n    object-position: center !important;\n    transition: transform .35s ease !important;\n  }\n\n  .ukc-cupra-model:hover .ukc-cupra-model-media img {\n    transform: scale(1.025) !important;\n  }\n\n  .ukc-cupra-model-copy {\n    padding: 25px !important;\n  }\n\n  .ukc-cupra-model-label {\n    display: inline-block !important;\n    margin: 0 0 9px !important;\n    color: var(--ukc-red) !important;\n    font-size: 12px !important;\n    font-weight: 800 !important;\n    letter-spacing: .08em !important;\n    line-height: 1.3 !important;\n    text-transform: uppercase !important;\n  }\n\n  .ukc-cupra-model h3 {\n    margin: 0 0 10px !important;\n    color: var(--ukc-navy) !important;\n    font-size: 28px !important;\n    font-weight: 800 !important;\n    line-height: 1.15 !important;\n  }\n\n  .ukc-cupra-model h3 a {\n    color: var(--ukc-navy) !important;\n    text-decoration: none !important;\n  }\n\n  .ukc-cupra-model h3 a:hover {\n    color: var(--ukc-red) !important;\n  }\n\n  .ukc-cupra-model p {\n    margin: 0 !important;\n    color: var(--ukc-muted) !important;\n    font-size: 15px !important;\n    line-height: 1.65 !important;\n  }\n\n  \/* RANGE STRIP *\/\n\n  .ukc-cupra-range-strip {\n    display: grid !important;\n    grid-template-columns: repeat(3, minmax(0, 1fr)) !important;\n    gap: 12px !important;\n    margin-top: 28px !important;\n  }\n\n  .ukc-cupra-range-stat {\n    padding: 18px !important;\n    background: var(--ukc-soft) !important;\n    border: 1px solid var(--ukc-line) !important;\n    border-radius: 13px !important;\n  }\n\n  .ukc-cupra-range-stat strong,\n  .ukc-cupra-range-stat span {\n    display: block !important;\n  }\n\n  .ukc-cupra-range-stat strong {\n    margin-bottom: 5px !important;\n    color: var(--ukc-navy) !important;\n    font-size: 19px !important;\n    font-weight: 800 !important;\n    line-height: 1.2 !important;\n  }\n\n  .ukc-cupra-range-stat span {\n    color: var(--ukc-muted) !important;\n    font-size: 12px !important;\n    line-height: 1.45 !important;\n  }\n\n  \/* CTA *\/\n\n  .ukc-cupra-closing {\n    position: relative !important;\n    overflow: hidden !important;\n    margin: 12px 0 0 !important;\n    padding: 40px !important;\n    color: #fff !important;\n    background: var(--ukc-navy) !important;\n    border-radius: 20px !important;\n  }\n\n  .ukc-cupra-closing::after {\n    content: \"\" !important;\n    position: absolute !important;\n    width: 220px !important;\n    height: 220px !important;\n    right: -85px !important;\n    top: -105px !important;\n    border-radius: 50% !important;\n    background: rgba(222,34,39,.25) !important;\n  }\n\n  .ukc-cupra-closing .ukc-cupra-eyebrow,\n  .ukc-cupra-closing h2,\n  .ukc-cupra-closing p,\n  .ukc-cupra-closing a {\n    position: relative !important;\n    z-index: 2 !important;\n  }\n\n  .ukc-cupra-closing h2 {\n    max-width: 720px !important;\n    margin: 0 0 14px !important;\n    color: #fff !important;\n    font-size: 36px !important;\n    font-weight: 800 !important;\n    font-style: italic !important;\n    line-height: 1.12 !important;\n  }\n\n  .ukc-cupra-closing p {\n    max-width: 760px !important;\n    margin: 0 0 22px !important;\n    color: rgba(255,255,255,.82) !important;\n  }\n\n  .ukc-cupra-button {\n    display: inline-flex !important;\n    align-items: center !important;\n    justify-content: center !important;\n    min-height: 49px !important;\n    padding: 12px 20px !important;\n    color: #fff !important;\n    background: var(--ukc-red) !important;\n    border: 2px solid var(--ukc-red) !important;\n    border-radius: 9px !important;\n    font-size: 15px !important;\n    font-weight: 800 !important;\n    line-height: 1.2 !important;\n  }\n\n  .ukc-cupra-button:hover {\n    color: #fff !important;\n    background: #c51d22 !important;\n    border-color: #c51d22 !important;\n  }\n\n  \/* RESPONSIVE *\/\n\n  @media (max-width: 820px) {\n    .ukc-cupra-hero,\n    .ukc-cupra-split {\n      grid-template-columns: 1fr !important;\n    }\n\n    .ukc-cupra-timeline {\n      grid-template-columns: repeat(2, minmax(0, 1fr)) !important;\n    }\n\n    .ukc-cupra-image-card,\n    .ukc-cupra-image-card img {\n      min-height: 340px !important;\n    }\n\n    .ukc-cupra-feature-image {\n      aspect-ratio: 16 \/ 9 !important;\n    }\n  }\n\n  @media (max-width: 620px) {\n    .ukc-cupra {\n      padding: 18px 16px 56px !important;\n    }\n\n    .ukc-cupra-hero {\n      gap: 22px !important;\n      padding: 28px 24px !important;\n      border-radius: 18px !important;\n    }\n\n    .ukc-cupra-hero h2 {\n      font-size: 37px !important;\n    }\n\n    .ukc-cupra-hero-stats,\n    .ukc-cupra-timeline,\n    .ukc-cupra-model-grid,\n    .ukc-cupra-range-strip {\n      grid-template-columns: 1fr !important;\n    }\n\n    .ukc-cupra-model:last-child {\n      grid-column: auto !important;\n    }\n\n    .ukc-cupra-model:last-child .ukc-cupra-model-media,\n    .ukc-cupra-model-media {\n      aspect-ratio: 16 \/ 10 !important;\n    }\n\n    .ukc-cupra-intro {\n      padding: 24px !important;\n    }\n\n    .ukc-cupra-section {\n      padding: 42px 0 !important;\n    }\n\n    .ukc-cupra-section-head h2,\n    .ukc-cupra-section > h2 {\n      font-size: 33px !important;\n    }\n\n    .ukc-cupra-history-card strong {\n      font-size: 56px !important;\n    }\n\n    .ukc-cupra-image-card,\n    .ukc-cupra-image-card img {\n      min-height: 270px !important;\n    }\n\n    .ukc-cupra-feature-copy,\n    .ukc-cupra-closing {\n      padding: 28px 24px !important;\n    }\n\n    .ukc-cupra-feature-copy h3 {\n      font-size: 27px !important;\n    }\n\n    .ukc-cupra-closing h2 {\n      font-size: 31px !important;\n    }\n  }\n<\/style>\n\n<div class=\"ukc-cupra\">\n\n  <!-- HERO -->\n  <section class=\"ukc-cupra-hero\" aria-label=\"CUPRA brand overview\">\n    <div class=\"ukc-cupra-hero-copy\">\n      <span class=\"ukc-cupra-kicker\">The CUPRA story<\/span>\n\n      <h2>From performance badge to one of 2026&#8217;s most exciting brands.<\/h2>\n\n      <p>CUPRA has evolved far beyond its beginnings as the sporty side of SEAT, building a distinctive range of performance-focused, electrified and unmistakably styled cars.<\/p>\n\n      <div class=\"ukc-cupra-hero-stats\" aria-label=\"Key CUPRA milestones\">\n        <div class=\"ukc-cupra-hero-stat\">\n          <strong>Late 1990s<\/strong>\n          <span>The CUPRA badge emerges<\/span>\n        <\/div>\n\n        <div class=\"ukc-cupra-hero-stat\">\n          <strong>2018<\/strong>\n          <span>CUPRA becomes its own brand<\/span>\n        <\/div>\n\n        <div class=\"ukc-cupra-hero-stat\">\n          <strong>2020<\/strong>\n          <span>The Formentor arrives<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ukc-cupra-hero-media\">\n      <img\n        src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-16.jpg\"\n        alt=\"Modern CUPRA model\"\n        loading=\"eager\"\n        decoding=\"async\">\n    <\/div>\n  <\/section>\n\n  <!-- INTRO -->\n  <section class=\"ukc-cupra-intro\" aria-label=\"Introduction\">\n    <p class=\"ukc-cupra-lead\">This Spanish brand is far from simply being a sub-section of SEAT, and we&#8217;ve got all of the key details that you need to know about it.<\/p>\n\n    <p><a class=\"ukc-cupra-inline-link\" href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\">CUPRA<\/a> may have started out life as the sporty sub-brand underneath the wider SEAT umbrella, but today it&#8217;s a fully-fledged manufacturer with one of the most exciting ranges of cars about.<\/p>\n\n    <p>You&#8217;ll find many of its cars here at UK Carline, too, and we&#8217;ve got excellent deals that can help to make driving a CUPRA cheaper.<\/p>\n\n    <p>But where did this Spanish brand start life, what were its key turning points and what cars does it now offer? Let&#8217;s take a look.<\/p>\n  <\/section>\n\n  <!-- NAV -->\n  <nav class=\"ukc-cupra-nav\" aria-label=\"Jump to a section\">\n    <a href=\"#cupra-beginnings\">The beginning<\/a>\n    <a href=\"#cupra-2018\">Becoming CUPRA<\/a>\n    <a href=\"#cupra-formentor\">The Formentor<\/a>\n    <a href=\"#cupra-range\">Current range<\/a>\n    <a href=\"#cupra-deals\">Find a CUPRA<\/a>\n  <\/nav>\n\n  <!-- BEGINNINGS -->\n  <section class=\"ukc-cupra-section\" id=\"cupra-beginnings\">\n    <div class=\"ukc-cupra-section-head\">\n      <span class=\"ukc-cupra-eyebrow\">Where it all began<\/span>\n      <h2>When did CUPRA start?<\/h2>\n\n      <p>The first time that we saw that CUPRA badge appear was back in the late 1990s, sitting on the SEAT Ibiza GTI Cupra Sport. Quickly after, more CUPRA-badged models appeared, usually denoting a go-faster version of a standard SEAT model.<\/p>\n\n      <p>Famous CUPRA-badged cars continued to appear &#8211; with highlights including the CUPRA Leon &#8211; and this helped to establish it as a performance-oriented section of SEAT.<\/p>\n    <\/div>\n\n    <div class=\"ukc-cupra-timeline\" aria-label=\"CUPRA history timeline\">\n      <div class=\"ukc-cupra-timeline-item\">\n        <strong>Late 1990s<\/strong>\n        <span>The CUPRA name begins appearing on performance-focused SEAT models.<\/span>\n      <\/div>\n\n      <div class=\"ukc-cupra-timeline-item\">\n        <strong>Performance<\/strong>\n        <span>CUPRA becomes associated with quicker, sportier versions of familiar cars.<\/span>\n      <\/div>\n\n      <div class=\"ukc-cupra-timeline-item\">\n        <strong>2018<\/strong>\n        <span>The biggest change yet: CUPRA steps out as a brand in its own right.<\/span>\n      <\/div>\n\n      <div class=\"ukc-cupra-timeline-item\">\n        <strong>Today<\/strong>\n        <span>A distinctive line-up spanning hatchbacks, estates, SUVs and electric cars.<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 2018 -->\n  <section class=\"ukc-cupra-section\" id=\"cupra-2018\">\n    <div class=\"ukc-cupra-section-head\">\n      <span class=\"ukc-cupra-eyebrow\">A turning point<\/span>\n      <h2>A brand in its own right<\/h2>\n\n      <p>But all that would change in 2018, as CUPRA stepped away from SEAT to become a brand in its own right. No longer would CUPRA simply be a go-faster version of a SEAT, but a producer of its own cars with a distinctive design and sportier feel.<\/p>\n\n      <p>Things kicked off in 2018 with the <a class=\"ukc-cupra-inline-link\" href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\/ateca\">CUPRA Ateca<\/a>, a performance SUV which showcased the brand&#8217;s unique sense of style. It was also available with a punchy 2.0-litre turbocharged petrol engine &#8211; also found in the Volkswagen Golf R &#8211; which gave the Ateca hot-hatch levels of performance.<\/p>\n    <\/div>\n\n    <div class=\"ukc-cupra-split\">\n      <div class=\"ukc-cupra-history-card\">\n        <span class=\"ukc-cupra-eyebrow\">The year everything changed<\/span>\n        <strong>2018<\/strong>\n        <h3>CUPRA steps out on its own.<\/h3>\n        <p>The Ateca helped introduce a new visual identity and a clearer idea of what an independent CUPRA could become.<\/p>\n      <\/div>\n\n      <div class=\"ukc-cupra-image-card\">\n        <img\n          src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-17.jpg\"\n          alt=\"CUPRA Ateca\"\n          loading=\"lazy\"\n          decoding=\"async\">\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FORMENTOR -->\n  <section class=\"ukc-cupra-section\" id=\"cupra-formentor\">\n    <div class=\"ukc-cupra-section-head\">\n      <span class=\"ukc-cupra-eyebrow\">The next chapter<\/span>\n      <h2>The Formentor&#8217;s arrival<\/h2>\n\n      <p>CUPRA would continue to utilise its close ties with SEAT after its launch, with further production of the Ateca and a new Leon model, too. But in 2020, CUPRA would create its first in-house car &#8211; the <a class=\"ukc-cupra-inline-link\" href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\/formentor\">Formentor<\/a>.<\/p>\n    <\/div>\n\n    <div class=\"ukc-cupra-feature\">\n      <div class=\"ukc-cupra-feature-image\">\n        <img\n          src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/CUPRA_Formentor_01-scaled.jpg\"\n          alt=\"CUPRA Formentor\"\n          loading=\"lazy\"\n          decoding=\"async\">\n      <\/div>\n\n      <div class=\"ukc-cupra-feature-copy\">\n        <span class=\"ukc-cupra-eyebrow\">2020 \u00b7 CUPRA Formentor<\/span>\n        <h3>CUPRA&#8217;s first bespoke model.<\/h3>\n\n        <p>The Formentor would be a wilder, more innovative car than we&#8217;d seen from CUPRA beforehand. With outlandish styling, it got people talking, but inside there was still plenty of space and a well-sized boot made it a great family choice.<\/p>\n\n        <p>The great news is that the Formentor remains on sale, and you&#8217;ll find it available here at UK Carline. It&#8217;s available with a great range of engines, too, including an efficient e-HYBRID model.<\/p>\n\n        <div class=\"ukc-cupra-feature-tags\" aria-label=\"CUPRA Formentor highlights\">\n          <span>Distinctive styling<\/span>\n          <span>Family practicality<\/span>\n          <span>Petrol &amp; e-HYBRID choices<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- RANGE -->\n  <section class=\"ukc-cupra-section\" id=\"cupra-range\">\n    <div class=\"ukc-cupra-section-head\">\n      <span class=\"ukc-cupra-eyebrow\">The CUPRA line-up<\/span>\n      <h2>What else does CUPRA currently offer?<\/h2>\n\n      <p>There are plenty of models to check out within the CUPRA line-up. Let&#8217;s check them out.<\/p>\n    <\/div>\n\n    <div class=\"ukc-cupra-model-grid\">\n\n      <!-- ATECA -->\n      <article class=\"ukc-cupra-model\">\n        <div class=\"ukc-cupra-model-media\">\n          <img\n            src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-17.jpg\"\n            alt=\"CUPRA Ateca\"\n            loading=\"lazy\"\n            decoding=\"async\">\n        <\/div>\n\n        <div class=\"ukc-cupra-model-copy\">\n          <span class=\"ukc-cupra-model-label\">The performance SUV<\/span>\n          <h3><a href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\/ateca\">Ateca<\/a><\/h3>\n\n          <p>Just as it was when the CUPRA brand launched in 2018, the Ateca is a popular and practical option. With its upright driving position, it offers loads of confidence-inspiring visibility, yet with great handling and well-sorted suspension, it feels pretty sporty to drive.<\/p>\n\n          <p style=\"margin-top:14px !important;\">You&#8217;ll find it here at UK Carline, available with a broad range of engines and there&#8217;s a trim level to suit all drivers, too.<\/p>\n        <\/div>\n      <\/article>\n\n      <!-- BORN -->\n      <article class=\"ukc-cupra-model\">\n        <div class=\"ukc-cupra-model-media\">\n          <img\n            src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/CUPRA_BORN_VZ_01-scaled.jpg\"\n            alt=\"CUPRA Born\"\n            loading=\"lazy\"\n            decoding=\"async\">\n        <\/div>\n\n        <div class=\"ukc-cupra-model-copy\">\n          <span class=\"ukc-cupra-model-label\">The electric hot hatch<\/span>\n          <h3><a href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\/born\">Born<\/a><\/h3>\n\n          <p>The Born was the car which kickstarted CUPRA&#8217;s electric revolution. Based on the same clever platform as cars like the Volkswagen ID.3 and Skoda Enyaq, the Born brings a range of up to 389 miles in big-battery form.<\/p>\n\n          <p style=\"margin-top:14px !important;\">Inside, the Born gets a large central infotainment screen and a secondary digital driver&#8217;s display for a high-tech feel.<\/p>\n        <\/div>\n      <\/article>\n\n      <!-- LEON -->\n      <article class=\"ukc-cupra-model\">\n        <div class=\"ukc-cupra-model-media\">\n          <img\n            src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/CUPRA_Leon_01-scaled.jpg\"\n            alt=\"CUPRA Leon\"\n            loading=\"lazy\"\n            decoding=\"async\">\n        <\/div>\n\n        <div class=\"ukc-cupra-model-copy\">\n          <span class=\"ukc-cupra-model-label\">The CUPRA icon<\/span>\n          <h3><a href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\/leon\">Leon<\/a><\/h3>\n\n          <p>Where would CUPRA be without the famous Leon? Just as always, the Leon remains a core CUPRA model, and you&#8217;ll find it here at UK Carline available in both hatchback and estate layouts.<\/p>\n\n          <p style=\"margin-top:14px !important;\">The latter is particularly roomy, too, with a large boot that makes this one of the most practical cars in the CUPRA range. Sturdy engine choices and excellent interior build quality help to make the Leon a great choice today.<\/p>\n        <\/div>\n      <\/article>\n\n      <!-- TAVASCAN -->\n      <article class=\"ukc-cupra-model\">\n        <div class=\"ukc-cupra-model-media\">\n          <img\n            src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/001_CUPRA-boosts-the-Tavascan-with-a-major-line-up-upgrade-new-variant-enhanced-interior-and-next-generation-tech_HQ-scaled.jpg\"\n            alt=\"CUPRA Tavascan\"\n            loading=\"lazy\"\n            decoding=\"async\">\n        <\/div>\n\n        <div class=\"ukc-cupra-model-copy\">\n          <span class=\"ukc-cupra-model-label\">The electric SUV<\/span>\n          <h3><a href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\/tavascan\">Tavascan<\/a><\/h3>\n\n          <p>Furthering CUPRA&#8217;s electric ambitions is the Tavascan. It&#8217;s a great option for drivers who are keen on a Born, but need just a little extra space. It&#8217;s got a range of up to 353 miles, too, making this an electric car that&#8217;ll be great for longer journeys.<\/p>\n\n          <p style=\"margin-top:14px !important;\">Inside, the Tavascan gets a properly futuristic interior, with a large central column looking a little spaceship-like when you see it in the metal.<\/p>\n        <\/div>\n      <\/article>\n\n      <!-- TERRAMAR -->\n      <article class=\"ukc-cupra-model\">\n        <div class=\"ukc-cupra-model-media\">\n          <img\n            src=\"https:\/\/www.ukcarline.co.uk\/news\/wp-content\/uploads\/2026\/08\/CUPRA-unveils-the-Terramar-the-new-hero-of-a-new-era_01_HQ-scaled.jpg\"\n            alt=\"CUPRA Terramar\"\n            loading=\"lazy\"\n            decoding=\"async\">\n        <\/div>\n\n        <div class=\"ukc-cupra-model-copy\">\n          <span class=\"ukc-cupra-model-label\">The new-generation SUV<\/span>\n          <h3><a href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\/terramar\">Terramar<\/a><\/h3>\n\n          <p>Finally, we have the Terramar. It&#8217;s a slightly more compact SUV compared with the Ateca, but it gets CUPRA&#8217;s typically wild styling to help make things even more exciting.<\/p>\n\n          <p style=\"margin-top:14px !important;\">Available with a great line-up of engines, the Terramar can be equipped with petrol, hybrid and plug-in hybrid setups. There&#8217;s also the option of a powerful 2.0-litre turbocharged petrol engine for drivers after even more performance.<\/p>\n        <\/div>\n      <\/article>\n\n    <\/div>\n\n    <div class=\"ukc-cupra-range-strip\" aria-label=\"CUPRA range highlights\">\n      <div class=\"ukc-cupra-range-stat\">\n        <strong>Performance<\/strong>\n        <span>Still an important part of CUPRA&#8217;s identity.<\/span>\n      <\/div>\n\n      <div class=\"ukc-cupra-range-stat\">\n        <strong>Electrification<\/strong>\n        <span>Fully electric and plug-in hybrid options now play a major role.<\/span>\n      <\/div>\n\n      <div class=\"ukc-cupra-range-stat\">\n        <strong>Distinctive design<\/strong>\n        <span>CUPRA&#8217;s styling helps separate the brand from more conventional alternatives.<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CTA -->\n  <section class=\"ukc-cupra-closing\" id=\"cupra-deals\" aria-label=\"CUPRA leasing\">\n    <span class=\"ukc-cupra-eyebrow\">Find your next CUPRA<\/span>\n\n    <h2>Could a CUPRA be the right car for you?<\/h2>\n\n    <p>From sporty hatchbacks and practical estates to plug-in hybrid SUVs and fully electric models, the modern CUPRA range has plenty to offer. Check out our current range today or get in touch with a member of the UK Carline team to find out more.<\/p>\n\n    <a\n      class=\"ukc-cupra-button\"\n      href=\"https:\/\/www.ukcarline.co.uk\/car-leasing\/cupra\">\n      Browse CUPRA lease deals\n    <\/a>\n  <\/section>\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CUPRA story From performance badge to one of 2026&#8217;s most exciting brands. CUPRA has evolved far beyond its beginnings as the sporty side of SEAT, building a distinctive range of performance-focused, electrified and unmistakably styled cars. Late 1990s The CUPRA badge emerges 2018 CUPRA<br \/><a class=\"moretag\" href=\"https:\/\/www.ukcarline.co.uk\/news\/cupra-one-of-the-most-exciting-brands-of-2026\/\"> <strong>Read the full article&#8230;<\/strong><\/a><\/p>\n","protected":false},"author":1,"featured_media":5883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[17,148,279,276,277,281,278,280,282,283,20,36,270,195],"class_list":["post-5872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-leasing","category-car-news","tag-car-leasing","tag-cupra","tag-cupra-ateca","tag-cupra-born","tag-cupra-cars","tag-cupra-formentor","tag-cupra-leasing","tag-cupra-leon","tag-cupra-tavascan","tag-cupra-terramar","tag-electric-cars","tag-hybrid-cars","tag-plug-in-hybrid","tag-uk-carline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CUPRA: One of the Most Exciting Brands of 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ukcarline.co.uk\/news\/cupra-one-of-the-most-exciting-brands-of-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CUPRA: One of the Most Exciting Brands of 2026\" \/>\n<meta property=\"og:description\" content=\"The CUPRA story From performance badge to one of 2026&#8217;s most exciting brands. 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