Families urged to get involved in UK’s biggest road safety event

JonathanMarch 27, 2014

Many people often use their cars to drive with their families to places, whether it's taking your child to after-school classes or just doing the weekly shopping. This is why Brake is urging families, as well as the wider community, to get involved with the UK's biggest road safety event later this year.

Road Safety Week 2014 (November 17th – 23rd) may seem a while away yet but the charity is urging people to start thinking now. Many of us have children that walk or cycle to school, or know people that do, and the campaign aims to make it as safe as possible for everyone to do this.

Brake, which coordinates the event, is encouraging parents and community leaders to go to www.roadsafetyweek.org.uk to get ideas on how they can promote safer road use within their community during the awareness week. 

This year's campaign will be the 18th time that the nationwide event has taken place and presents a great opportunity for families and communities to get together with local schools and libraries to promote road safety issues.

Those interested in setting something up in their local area can access free electronic resources and guidance at the website to help them get involved. This includes downloadable posters and advice and ideas from what people have done in previous years.

The theme of this year's Road Safety Week is ‘look out for each other'; raising awareness of the ways everyone can help protect each other on the road, especially vulnerable road users. Brake will particularly urge drivers to protect children and adults that either cycle or walk by slowing down to 20 mph and looking twice. 

Julie Townsend, Brake deputy chief executive, says: "Road safety is a critical issue for all families and communities, and we're calling on parents and community leaders to play their part in making their area safer. 

"Road Safety Week is a perfect opportunity to take action on local road safety issues, by campaigning, raising awareness and making a difference – especially in relation to protecting the most vulnerable road users, like children."

Car leasing is becoming especially popular with families as new cars can help you benefit from a number of safety features to help keep you and your loved ones safe.


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