Ford brings new products to Europe

JonathanDecember 6, 2013

For many people that opt for car leasing contracts, it’s important that you have a manufacturer that is constantly refreshing and rebuilding itself, rather than bringing out the same old models again and again. It is for this reason that UK Carline has championed Ford for a long time.

The car manufacturer has recently announced that it intends to bring 25 additions or replacements to Europe during the next five years, rather than the 15 it had previously outlined. It is thought that Ford will carry on its investment in the latest, innovative technology, paying particular attention to connectivity in a bid to improve safety and ease traffic congestion.

Ford has been struggling in Europe recently as it has racked up £1 billion-a-year losses during the recession but, far from giving up, the company has decided to pump more money into products and technology, according to European executive vice-president Stephen Odell.

He said that the company’s plan was not “about surviving” but about “growing the business profitably”.

“We have just had ten straight months of retail growth and we are on track to return to profitability by 2015. We see modest growth in Europe next year and a market that could increase by 20 per cent over the next five years.”

The company has recently closed the Genk factory in Belgium, as well as the Southampton commercial vehicle factory in the UK, meaning that Ford will have reduced European capacity by 18 per cent by the middle of 2014.

“This has been a historically challenging period,” said executive chairman Bill Ford. “I remember the challenges we faced in North America. The turnaround in Europe will be every bit as gratifying.”

New products will come in the form of the small SUV, the EcoSport, which is expected within a matter of weeks and Ford will also bring overdue replacements for the Mondeo and Mondeo estate. Those looking for commercial vehicles will need to keep their eyes out for an expansion of the Transit range with the Courier and two-tonne versions, both in 2014.

Looking at 2015 there will be a new Ka and two US-only models offered in Europe for the first time – the Edge, a large SUV, and the iconic Mustang in coupe and convertible form. New commercial vehicles will include an expansion of the Transit range with the Courier and two-tonne versions, both in 2014.


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