Ford introduces new collision avoidance technology

JonathanNovember 8, 2012

Ford has introduced innovative new technology in the latest version of its classic Fiesta model.

The multinational car manufacturer’s Active City Stop low-speed collision avoidance technology has the ability to capture and process 15 images of the road ahead, which it analyses for potential hazards.

Using a state-of-the-art light-detecting and range sensor, Active City Stop checks the road 50 times a second, which helps to minimise accidents at a speed of 10mph, while also reducing the severity of collisions at 20mph.

“Urban areas are breeding grounds for low-speed accidents caused by drivers failing to notice that the car in front has stopped,” commented Florian Schweter, new Fiesta Active City Stop development engineer at Ford of Europe.

With high traffic volumes the norm, compounded by lots of potential distractions and the nuisance of stop-start traffic, Active City Stop is an invaluable “extra eye” on the road.

With more than 500,000 people involved in car crashes in major cities in the UK, Germany, France, Italy and Spain, the technology could help reduce this.

After all, one in eight people are involved in rear-end shunts, which Active City Stop seeks to reduce or cut down altogether.

The expert added that the technology has been designed to offer additional safety and security for Ford drivers, as well as other motorists: “Automatic application of the brakes is a last-ditch response and the system is carefully designed to minimise the potential for inappropriate application.”

While it is the intention for the technology never to be used, through safe driving and careful observation of the road, it does bring with it added peace of mind to city drivers at all times of the day.

Drivers interested in this new technology can get a feel for Ford by leasing one of the company’s models.


« « Land Rover planning 16 new vehicle launches | New Clio takes home a Golden Steering award » »
Feefo logo