New Ford Fiesta goes into production

JonathanNovember 13, 2012

The production of the new Ford Fiesta has begun, ahead of the latest model of the well-loved vehicle range hitting UK roads in the new year.

Engineers at the American car giant’s assembly plant in Cologne will be overseeing the assembly of the new Fiesta, with deliveries being taken from January 2013.

The all-new Ford Fiesta packs in plenty of new smart technology features and an eye-catching powertrain line-up, the latter of which Roelant de Waard, vice president of marketing, sales and service at Ford of Europe, was keen to highlight.

He noted: “The new Fiesta has seven powertrain options – both diesel and petrol – that deliver fuel economy of less than 100 grams of CO2 per kilometre.”

When it comes to the raft of technology offerings being presented on the 2013 Ford Fiesta, the launch of the vehicle comes with a European first.

This is because the car will present drivers around Europe with their initial opportunity to get to grips with Ford MyKey. The innovative system allows a motorist to program a key so that a vehicle’s top speed and audio volume can be limited when someone else is behind the wheel.

Upon its worldwide reveal early last year, Sue Cischke, Ford group vice president of sustainability, environment and safety engineering, pointed out: “MyKey can help promote safer driving, particularly among teens, by encouraging safety belt use, limiting speed and reducing distractions.”

The new Ford Fiesta also presents drivers with Active City Stop, which helps them to avoid low speed collisions, and SYNC Emergency Assistance, a system that automatically connects a vehicle’s occupants with local emergency services in the result of a road accident.

Drivers can already use contract hire to get a good idea of why more than 15 million Fiestas have been sold worldwide since the first model went into production in 1976.

A Ford Fiesta 1.25 Style three-door hatchback is available for just £130.99 per month and boasts 52.3mpg and the ability to go from 0-62mph in 16.9 seconds. A diesel alternative is also on offer at monthly instalments of £136.98 and boosts fuel efficiency to 70.6mpg.

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