After completing his own gruelling adventure in the five-part Discovery Adventure Challenge, Sir Ranulph Fiennes has teamed up with Bear Grylls to award Alex Woodford the title of Next Generation Explorer.
With the Geneva Motor Show just around the corner, the Land Rover ambassador announced that the 22-year-old from Leicestershire had beaten her competitors to claim the title.
She had to show true skill, stamina and determination to gain the title of Next Generation Explorer. Alex battled through the unforgiving French mountains of Megève and had to tackle demanding challenges such as a technically difficult slalom drive on the slopes, a test of strength and technique with a 180kg sled pull, and a fast and furious kayak race across Lake Geneva.
Now Alex has been awarded the title, she will be mentored by seasoned adventurer Bear Grylls and she will take part in an epic adventure where she will be able to experience and witness Bear's survival skills that have made him a household name.
Sir Ranulph, Ben Saunders – who has just completed the notorious Scott expedition, Hannah White, Kenton Cool and Eric Loizeau all witnessed the skills and tenacity of each participant as they helped them through various stages of the challenge.
The group of explorers, and judges of the event, unanimously picked Alex after they all witnessed her strength, technique and courage throughout the challenges.
Sir Ranulph said: “Alex exhibited the true spirit of adventure. Throughout the competition she met each challenge head on, yet with a cool, calm and collected demeanour that eventually helped her win the title of Next Generation Explorer.
"I am extremely excited to see what lies ahead for Alex. With the guidance of Bear and Land Rover I predict she will go on to achieve great things.”
Jaguar Land Rover global brand experience director Mark Cameron said that he was "delighted" to see Alex be the first ever winner of the company's Discovery Adventure Challenge.
"All of the competitors showed the true spirit of going above and beyond, which lies at the heart of the Land Rover brand," added Mr Cameron.
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