On April 17th, Vauxhall will visit St Matthews Primary School in Luton as part of Responsible Business Week. Created by Business in the Community, an organisation launched to encourage business’ community outreach, Responsible Business Week raises awareness and involvement in responsible business practices.
Vauxhall’s visit comes as St Matthews Primary School wraps up its scheme called ‘Vans R Us’. The programme was created to promote students’ awareness about the manufacturing and marketing processes involved in launching a new vehicle.
Throughout the programme, students have designed their own vans and completed the process from start to finish – deciding on a target demographic, perfecting a brand concept, developing models and pitching ideas to their teachers and Vauxhall staff members. Over the course of the scheme, training sessions were held at the Vauxhall Luton plant, led by undergraduate students. Since the scheme’s launch in 2009, more than 1,000 students have taken part. It has become highly popular among both Vauxhall’s undergraduate team leaders and primary school students.
Aimee Genders, ‘Vans R Us’ project leader and HR assistant at Vauxhall’s Luton plant, said: “We are thrilled to be able to teach pupils about the automotive industry and it was great to see the engagement and enthusiasm from the pupils about the manufacturing industry”.
Vauxhall’s participation in Responsible Business week has not gone unnoticed. Stephen Howard, chief executive of Business in the Community, said: “We are delighted that Vauxhall is supporting the week and even more importantly, we hope it will inspire many more businesses to put responsible behaviour at the heart of how they do business”.
Employing approximately 35,000, Vauxhall has been a major player in the British automotive industry since 1903. Vauxhall’s Luton plant produced an award-winning van that has been awarded the title of ‘Best Medium Van’ by Van Fleet Awards seven times so far.
The manufacturer produces a broad range of quality SUVs as well. The Vauxhall Antara Diesel Estate is available to lease through UK Carline for just over £450 per month. Enjoy a smooth ride with a spacious interior in this performance SUV.
« « Kia looking to break into motorsport industry | A good day for Citroen at the racetrack » »