The BMW Group has reported its best April ever, as sales increased 6.8 per cent. Worldwide, a total of 155,419 BMWs, Rolls-Royce models, and Minis were snatched up. April’s success represents four months of consecutive growth for the company, with sales totalling 603,619 units.
Ian Robertson, of BMW’s Board of Management, Sales and Marketing, said: “We have achieved our most successful April worldwide sales ever, despite the current weakness of some car markets in Europe. We reported a growth of 2.8 per cent in Europe last month and made strong gains in Asia and the Americas.” Mr Robertson believes new ranges, including the BMW 3 Series Gran Turismo, will keep the line-up fresh and thriving in the global market.
In April 2012, BMW registrations rose 7.5 per cent, bringing sales totals to 130,598 units. BMW X1 and the 3 Series helped boost sales in April 2012 and 2013, but the BMW 5 Series drove major growth. Last month, nearly 30,000 vehicles from the 5 Series were registered.
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By and large, all BMW ranges are in high demand. Since the beginning of the year, overall BMW sales have risen 7.1 per cent, totalling 512,000 vehicles.
Minis also contributed to sales increases, as worldwide purchases climbed 3.3 per cent. The UK and Ireland showed the biggest jump in sales. So far this year, nearly 91,000 Minis have been bought internationally.
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