BMW has reported that they’re on track to reach previously set sales targets of 2 million vehicles sold in 2014.
Speaking to Reuters, Ian Robertson, global Sales and Marketing chief at BMW, said that the company is striving to bolster its position as a leading provider in the premium sector:
“Our target is to exceed 2 million cars and motorcycles in all brands during this year. We want to maintain our leading position in the premium segment.”
The company has diversified significantly over the years and has a number of sub-brands, including Rolls Royce and Mini, which have contributed to the growth in sales figures, helping them to achieve what could well turn out to be the most successful sales year on record for the German manufacturer, potentially trumping the 1.96 million vehicles that they sold last year.
BMW also has a motorcycle division called Motorrad which has played a part in the rise and rise of BMW sales in recent years.
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