BMW targets car leasing for EV

JonathanFebruary 4, 2011

BMW has revealed that it wants to explore car leasing options for its new electric vehicle, with further details about the Megacity model set to be released later this month.

In an interview with Automobilewoche – sister publication to Automotive News Europe – Ian Robertson, sales chief at BMW, explained that the company is seeking an alternative to traditional purchase for this particular model.

“We don’t want to sell the car, rather the use of the car,” he stated, which could indicate that BMW is going to follow the lead of Peugeot and Citroen by offering its electric vehicle on car leasing deals.

Mr Roberston added that this would meet demand as “more and more people in large cities are looking for an alternative to the ownership of a vehicle”.

The publication went on to note that the German automaker will be trailing a short-term leasing scheme later in 2011, with its ActiveE model.


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