The new version of the Ford Focus already has better residual values than its predecessor; however, the organisation aims to improve these further.
In an interview with Fleet News, sales director at Ford of Britain Jon Wellsman commented that boosting the residual values of this new model is a priority for the company.
“We plan to polish and enhance the residual values further,” he stated, explaining that the organisation is working closely with valuation experts CAP and Glass’s to ensure that this occurs.
According to the publication, residual values for the new focus are approximately six per cent higher than for the outgoing version, but Ford wants this to rise to make it “best in class” in this respect.
Car leasing customers may welcome the news, as it could help them get a better deal on the vehicle.
Last month CAP reported that the price of new vehicles increased across two-thirds of manufacturers in January, partially in response to the new 20 per cent VAT rate.
However, the valuation organisation stressed that many automakers took the opportunity to boost prices by more than 2.5 per cent.
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