Road safety charity Brake is targeting fleet managers and drivers with its latest campaign to make Britain’s roads safer.
The charity is asking all those in charge of a fleet to engage their staff at all levels about the importance of road safety.
To coincide with his push, Brake has published The Business Case for Fleet Safety, which advises fleet managers on the best course of action to persuade board members and company decision makers to provide investment in fleet safety initiatives.
One way in which investment could be important is in the procurement of new vehicles.
Car manufacturers are improving the safety record of their models continually, so their latest offerings are more likely to have effective safety innovations. If fleet managers are struggling to make resources available to buy a new batch of cars they could look at contract hire.
A model such as the Mazda CX-5 Estate 2.0 SE-L, which has been awarded the maximum five-star rating by the European New Car Assessment Programme, can be acquired for a significantly lower price on a car leasing deal.
Its basic list price is £21,220, but until the end of the year, it is available to fleet managers via monthly payments of just £275.44.
The money-saving benefits could be boosted by the fact that road accidents cost European companies £160 billion a year, according to the Review of Occupational Road Safety Worldwide. Furthermore, time off the road and other expenses could mean that for each £1 of insurance payment after a crash, a company actually loses between £8 and £36.
Roslyn Cumming, development manager at Brake, said: “Investing in fleet safety is a no-brainer for fleet companies. As well as saving lives and preventing injuries, making your fleets and drivers safer can save money and protect your reputation. Organisations that have senior level support for their fleet safety initiatives reap the greatest rewards.”
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