Chris Froome partners with Jaguar

JonathanMarch 5, 2014

Team Sky member and current Tour de France champion Chris Froome has partnered with car maker Jaguar to launch its brand new XFR-S Sportbrake and Jaguar XE.

The cyclist, who is expected to try and retain the title for Team Sky and Great Britain this July, made an appearance at Jaguar's stand at the Geneva Motor Show to help them introduce the two new models – the Jaguar XFR-S Sportbrake and its new premium sports sedan, the Jaguar XE.

Speaking at the international motor show, Dr Ralf Speth, chief executive officer, Jaguar Land Rover, said: "We recently announced that our new Engine Manufacturing Centre would produce a new family of premium, lightweight, low-friction, low emission four-cylinder petrol and diesel units. This range of engines will be named Ingenium and the first vehicle to be powered by them will be our all-new mid-sized Jaguar sports sedan. That car will be called the Jaguar XE, and it will be unveiled in production form later this year."

The Olympic rider was driven onto the stage in the brand new Jaguar XFR-S Sportbrake, which is the first model from the company to deliver such high performance in a R-S badged production estate car.

Jaguar, which has partnered with Team Sky since 2010, famously provided the XF Sportbrake models during Sir Bradley Wiggins' iconic Tour de France win in 2012. The two firms have recently announced that their partnership will continue until at least 2015, with the Jaguar logo clearly emblazoned on the race jerseys.

Froome also announced that Jaguar has confirmed that it will be an 'Innovation Partner' with Team Sky to further enhance the team's performance through improved design and engineering, which will hopefully see the British rider retain his title.

He said: "Team Sky is built around performance and so it is fantastic to have partners like Jaguar that share our vision. 

"We are very excited that Jaguar is leveraging its new Innovation Partner designation to work alongside us and our partners. Having the XFR-S Sportbrake supporting us on the road is the ultimate expression of this – we'll certainly have the fastest car in the peloton!"

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