Hyundai i30 picks up design honours

JonathanAugust 10, 2012

Hyundai has cemented its reputation for brilliant design.

The manufacturer has received three awards at the Automotive Brand Contest, which is organised by the German Design Council.

Its i-onig model won the Best Concept honour, but of more concern to drivers in the UK was the crowning of the i30. The car won both the Best Interior and Best Exterior awards at the ceremony.

These two victories add to the appeal of the latest Hyundai models and act as a reward for the company’s recent innovations, which have obviously gone down well with a wide group of motorists, as the winners were selected by an independent panel of experts, which consists of automotive designers, journalists, academics and chief executive officers.

Hyundai believes the i30’s exterior styling design advances its fluidic sculpture philosophy by instilling a sense of perpetual motion – even when parked. The features also help to convey a confidence via its bold proportions and ratios.

Allan Rushford, senior vice-president and chief operating officer of Hyundai Motor Europe, said: “Recognition from the German Design Council is further evidence of the transformation in Hyundai design in recent years.

“Styling influenced by fluidic sculpture has added emotional appeal to our products that still retain the rational characteristics that have long underpinned our brand’s success.”

He added that the New Generation i30 is another great example yet of the company’s focus on conceiving vehicles that “match the aspirations of European consumers”.

The model is currently has a list price of £17,366, but this award-winning design does not need to come at such a price.

For a limited time, the Hyundai i30 Diesel Hatchback 1.6 CRDi Blue Drive Active five-door design is available as part of a contract hire scheme from £204.17 a month.

This is one of the major benefits of car leasing – it can allow motorists the very best that the industry has to offer while also protecting their bank balance.


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