Drivers, business owners and fleet managers who are looking for a car that could help them reduce motoring costs and become more sustainable could opt for models made by Kia, as the firm has just been named the What Car? Ultra Low Carbon Award winner.
Car leasing customers may find it much easier than those who privately own their vehicles to change to those made by the Korean company.
Editor in chief of the magazine Chas Hallet stated that Kia had made a significant environmental contribution during the past 12 months and now had a range that could boast the lowest average carbon dioxide emissions.
Mr Hallet reserved particular praise for the automobile group’s engineers, who had managed to produce significant green improvements without resorting to expensive hybrid technology.
What Car? stated that the new Kia Rio was a prime example of what could be achieved.
The model has class-leading emissions of 85g/km, which make it the cleanest non-electric vehicle in the world. The publication had also previously been impressed by the Kia Picanto when it named the model the Green Supermini of the Year at its summer Green Awards ceremony.
Paul Philpott, chief operating officer of Kia Motors Europe, who picked up the award, said: “Kia has been striving over recent years not only to deliver exciting, attractive, high-quality cars but also to deliver real benefits to customers in the form of cleaner technologies that don’t carry a price premium.”
“This … caps off a fantastic year for us when so many … have recognised the great strides we have made in terms of design, technology, quality and value,” added Michael Cole, the organisation’s managing director.
The award comes a day after Kia revealed its latest model ahead of its debut at the 2012 Geneva Motor Show.
According to the company, the new Cee’d will combine the styling of a sports car with the practicality and function of a traditional five-door hatchback.
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