Mazda scoops best car manufacturer award

JonathanJune 20, 2014

Mazda has been named the best manufacturer at the 2014 Which? awards, which represents the third time that the company has been successful in the category.

The awards, which are presented to companies that consistently "get it right" for consumers, were launched in 2007, and aim to celebrate the very best businesses in the UK.

This year, the Japanese-brand fought off tough competition from Audi, BMW, Honda and Skoda to once again claim the crown it first won in 2008, and was a "worthy winner", according to Which? Magazine, which noted that more than two-thirds of the manufacturer's cars rated as best buys and scored well with owners for reliability and satisfaction.

"The Mazda3 offers a winning combination of fuel economy, style and driving enjoyment. The Mazda6, launched in 2013, continues to impress us with a premium car feel at a non-premium price," the magazine said.

The award marks two consecutive years of success for Mazda, as last year the MX-5 was presented with ‘Britain’s most reliable new sportscar’ trophy following the biggest consumer survey of car satisfaction and reliability ever conducted in the UK.

Jeremy Thomson, Mazda UK managing director, said that to be recognised by an independent organisation is testament to the success of the company's "convention-defying approach" to creating and marketing cars.

"Our innovative fuel-saving SKYACTIV technology offers Mazda buyers the best of both worlds: big-engine performance and small-engine economy," he explained.

"As emission-based car tax systems in the UK are destined to become ever more strict, our fuel-efficient, low-emission vehicles will continue to save consumers money, while ensuring a thrilling driving experience."

This year’s awards were chosen by an expert panel of judges, including Which? reporters and industry specialists, with Mazda one of 11 winners recognised as the leader in their respective field.

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