Mercedes ‘confirms cool status’

JonathanSeptember 25, 2012

Car leasing can not only save you money on your long-term motoring costs, it can also give you access to some of the most desirable cars on the planet – without paying the high prices that are usually associated with such enviable products.

Mercedes-Benz has debuted in the annual CoolBrands list, where it was placed in 16th position ahead of traditionally attractive brands such as Vogue and Nike.

Technology firms dominated, with Apple, YouTube, Twitter and Google taking four of the top five places in the list, which is now in its 11th year and voted for by 3,000 British consumers and an expert panel comprising of the likes of Millie Kendall, Luke Peters, Plan B and David Harewood.

The Mercedes-Benz C Class Diesel Saloon C200 CDI Blue EFFICIENCY Executive SE car is a great example of how contract hire can give you easy access to such a cool car.

As the C200 Blue EFFICIENCY combines all the Mercedes prestige with outstanding green credentials, it has a hefty asking price of £26,585, yet can be acquired as part of a car leasing scheme from just £219.99 per month.

And it is not the only exciting car in the German manufacturer’s range, which will soon be boosted by the likes of the new A-Class and the upcoming CLS Shooting Brake.

Rob Halloway, communications director at Mercedes-Benz, said: “I think by its very nature, coolness is in the perception of others. I think that cool things have a certain style, elegance and swagger about them. Cool people possess all these qualities and cool brands blend a timeless quality with absolute topicality.”

He added that the coolness of the brand extends beyond the cars themselves, with customers impressed with the support and long-term help that they receive after they choose to get behind the wheel of a Mercedes.


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