Apple’s Electric Car Incoming?

JonathanSeptember 22, 2015


Car showroom of the future?

Apple have committed their employees and resources to get their new electric car ready for unveiling in 2019, according to the Wall Street Journal. Employees have reportedly been reassigned – tripling the original Project Titan staff of 600 to 1,800.

It’s still not clear if Apple are going to manufacture the car themselves or not, as Apple currently outsource most of their manufacturing process.

There are many unanswered questions about Apple’s automotive foray. It isn’t clear whether Apple has a manufacturing partner to become the car equivalent of Hon Hai Precision Industry Co., the Taiwanese contract manufacturer that builds most iPhones and is known by the trade name Foxconn. Most major auto makers build and run their own factories, but that hasn’t been Apple’s strategy with iPhones or iPads. Contract manufacturing in the auto industry usually is limited to a few niche models – Daisuke Wakabayashi, The Wall Street Journal

Apple’s new car, however, will not be self-driving – although this is still a part of Apple’s long-term plans.

Via Wall Street Journal (paywalled)


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