Personal car leasing customers have been reminded of the importance of safe driving in built-up areas.
Road safety charity Brake and car insurance provider Churchill are urging drivers to stick to a maximum of 20mph in neighbourhoods, especially during the school holidays.
Research by the organisations found the dangers posed by fast traffic to children are a concern for 83 per cent of people.
According to the Department for Transport, 4,383 children were killed or seriously injured on UK roads in 2009. Of these, the majority were on foot or bicycle when they were involved in an accident.
Brake campaigns director Julie Townsend believes communities would be safer areas if personal car leasing customers and other motorists slowed to 20mph.
She said Portsmouth is a good example for local authorities to follow, as more widespread 20mph limits are a “cost-effective way” to establish safer neighbourhoods.
Scientists from Royal Holloway, University of London, found earlier this year that pedestrians aged between six and 11 are generally unable to accurately judge the speed of vehicles going faster than 20mph.
The study, published in the journal Psychological Science, suggested children may take dangerous risks as a result.
Posted by Paul Jenkins
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