Make a green commitment with Kia

JonathanMarch 14, 2012

Going green is something that car leasing customers up and down the country are currently striving for.

Business leaders are well aware of the benefits that going green can have on their companies’ bottom lines. Reduced fuel consumption is one of the cornerstones of operating an efficient fleet and a key consideration when it comes to car contract hire.

As well as the financial implications, businesses are also keen to go green as a means of bolstering their eco-credentials. Having an ethical reputation is becoming increasingly important – particularly as the UK tries to hit stringent, European-wide emissions targets.

The government is even supporting a multi-million pound initiative run by the Technology Strategy Board and Department for Transport aimed at encouraging hauliers and fleet operators to adopt new hybrid and other low-emissions vehicles – so there has never been a better time to go green.

Many vehicle manufacturers are also embracing the new, green motoring agenda.

Take Kia for example. As well as creating some of the most efficient fleet vehicles on the planet – like the recently-unveiled Kia Cee’d, which boasts CO2 emissions of just 97 g/km – the company is backing a number of environmental initiatives that don’t involve petrol or engines.

Kia Motors recently let its staff take part in the Trees for Cities initiative, with 11 of its head office staff taking time out to be part of a corporate volunteering day to help the environment.

Staff used their time to plant eight elm trees to celebrate the Queen’s Diamond Jubilee and the London 2012 Olympic and Paralympic Games.

Michael Cole, managing director of Kia Motors, said: “The importance of green spaces in towns and cities is often forgotten, so it makes us all extremely proud to know we are contributing to making a difference to urban areas.”


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